The only thing better than attending an Atlanta Silverbacks game is enjoying an ice-cold Coca-Cola® while you’re there. The Atlanta Silverbacks today announced a five-year agreement with The Coca-Cola Company, making it the Silverbacks’ official beverage provider.
“We’re extremely excited to be partnering with such an incredible Company,” said Silverbacks Director of Corporate Partnerships Scott Flood. “Coca-Cola has been a household name in Atlanta for more than 125 years. We look forward to working with the Company not only at Atlanta Silverbacks Park, but also in the local community in the coming years.”
With the new agreement, both of the organization’s facilities, Atlanta Silverbacks Park and Suwanee Indoor, will serve Coca-Cola products such as Coca-Cola, POWERADE® and DASANI®. The deal also includes consumer promotions aimed at maximizing marketing collaboration.
Another dimension of the new partnership is the naming rights to one of Atlanta Silverbacks Park’s full-size soccer fields. Coca-Cola Field is one of four fields used by thousands of soccer players and spectators each week. The facility attracts more than 10,000 people per week and hosts professional games, recreational and amateur leagues, and special events.
“We want to welcome the Atlanta Silverbacks to the Coca-Cola family,” said Pamela Stewart, Vice President, Food Service On-Premise, Southeast Region, Coca-Cola Refreshments. "We look forward to leveraging joint activities to inspire and refresh consumers through unique, value-added programs.”
To formally announce the partnership, the Silverbacks will have a tent at the World of Coca-Cola on Friday, March 9 from 12-3 p.m. with front office staff, players and the team’s mascot, Socrates. Fans can stop by for autographs, 2012 season information and a chance to win prizes.
The current agreement runs through 2016, and The Coca-Cola Company has already begun serving its products at Atlanta Silverbacks Park and Suwanee Indoor.
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